The Impact of Sales Promotion on Students Satisfaction in the Faculty of Economics and Administrative Sciences at Zarqa University

Mustafa S. Al-Shaikh, Khalid T AlAssaf

Abstract


The present study aims at investigating the impact ofsales promotionto thestudent’s satisfaction of the faculty of economics and administrative sciences at Zarqa University. Through knowingthe impacton creditsales, discounts, health insurance, cultural and sport excellence and, finally, scholarships to students' choice of university. The study population consists of students of the faculty of economics and administrative sciences at Zarqa University, and distributed 283 questionnaires randomly taking care to cover all the specialties in the faculty. Twenty six questionnaire exclusion by disposal of 8% of the total questionnaires, i. e the total participation in the study questionnaires 257 questionnaire by 92 %. The study finds that there is an impact of a statistically significant to stimulate sales on the students satisfaction of the faculty of economics. The study recommended that the university should be able to achieve the satisfaction that students give in the discounts granted to the students of the faculty of economics and administrative sciences great at Zarqa University except the factor of discounts. Keywords: Sales Promotion, Customer Satisfaction, Discounts, Installment, Jordan.

Keywords


Sales Promotion, Customer Satisfaction, Discounts, Installment, Jordan.

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