The Role of Employee’s Empowerment Strategy in Improving Organization’s Effectiveness

Ahmad Y Areiqat, Bayan Naji

Abstract


 This study aims at identifying the role of the application of employees’ empowerment strategy in improving organization’s effectiveness through a case study of coca-Cola Bottling Company of Jordan.
By using stratified random sample consists of 50 employees who represent the operational and financial and managerial departments in the company, and through analyzing their answers to the questionnaire questions. The findings of this study were as follows:
- There is a high role of empowerment to improve Coca-Cola employees’ performance.
- There is a role of empowerment to improve Coca-Cola products quality.
- There is no role for empowerment to improve Coca-Cola return on investment (ROI).
- There is a role of empowerment to improve Coca-Cola market share.

Keywords


Coca-Cola, Empowerment, Effectiveness.

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