Causal Relationship between Competitive Priorities and Supply Chain Strategy and Their Impact on Organizational Performance (Applied study)

"Mohammad Khair" Saleem Abu Zaid

Abstract


The main objective of this study is to directly measure the impact of competitive priorities on organizational performance and indirectly through supply chain strategy. To achieve the study objectives, competitive priorities were measured based on four dimensions (quality, delivery, flexibility and cost). Furthermore, supply chain strategy was measured based on two dimensions (lean and agility). A survey questionnaire was designed to collect data from (123) facilities working in the Jordanian food sector. Path analysis was conducted using (Amos V16) to test the study hypothesis. The most salient findings of this study were as follows: there is a partially direct impact of competitive priorities on organizational performance through delivery. There is a direct impact of lean supply chain strategy on organizational performance. In addition, there is a direct impact of competitive priorities (quality, cost and delivery) on lean supply chain strategy and (flexibility, delivery and cost) on agile supply chain. Finally, Supply chain strategy partially mediated the impact of competitive priorities on organizational performance. Several recommendations were generated from this study focusing on the necessity of alignment among competitive strategy, competitive priorities and supply chain strategy. In addition to coordinate the discloser of organizational competitive priorities among supply chain members.

Keywords


Supply chain strategy, competitive priorities, organizational performance, Jordanian industrial food sector.

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