The Impact of International Business Knowledge on the Collaborative Strategies in the Jordanian Pharmaceutical Firms with International Scope

Imad Atef Hassouneh, Neamah Abbas ALkhafaji

Abstract


The main purpose of this study is to determine the impact of International business knowledge (IBK) on the Collaborative Strategies in the Pharmaceutical firms with international scope. The researchers analyze the opinions and responses of the sample unit concerning the impact of IBK on collaborative strategies. The dimensions of the IBK relate to Knowledge (on current and prospective customers, current and prospective suppliers, current and prospective partners, current and prospective competitors, economic conditions, legal conditions, and technological conditions). On the other hand, the dimensions of Collaborative strategies relate to (Joint-venture strategy, and Contractual alliances strategy). The study is descriptive and analytical where it describes the level of interest of managers working in pharmaceutical firms with the International business knowledge and the Collaborative Strategies. It also analyzes the impact of International business Knowledge on the Collaborative Strategies. The sample of the study consists of eleven Jordanian pharmaceutical firms with international scope that are registered in the Jordanian Association of Pharmaceutical manufacturers. The researchers uses various tools in gathering the needed data for this study such as reviewing the websites of the researched firms, the researcher has also used a questionnaire as the primary tool for collecting data by distributing (154) questionnaires consisting of (80) paragraphs and recovering (125) valid for analysis. Furthermore, a group of statistical techniques are used to examine the responses of the sample unit and to test the hypotheses. Some of these techniques are: frequencies, standard deviations, Cronbach Alpha, multi linear regression, (t) test and One way ANOVA to find the impact of IBK on the Collaborative Strategies, and the variance in the impact of IBK dimensions on the Collaborative strategies based on personal and functional characteristics. The main results of the study are the following:
1. The majority of manager's level of interest on International Business Knowledge dimensions and Collaborative strategies is of medium and high range.
2. There is statistically significant impact of three dimensions of International Business Knowledge (Knowledge on legal conditions, Knowledge on partners, Knowledge on technological conditions) on the International Collaborative Strategies.
3. Results showed that knowledge on legal conditions is the most influential on the international collaborative strategies compared to the other dimensions.
4. There is statistically significant impact of two dimensions of International Business Knowledge (Knowledge on legal conditions, Knowledge on partners) on Joint-Venture Strategy.
5. Results showed that knowledge on legal conditions is the most influential on Joint-Venture strategy compared to the other dimensions.
6. There is statistically significant impact of three dimensions of International Business Knowledge (Knowledge on legal conditions, Knowledge on partners, Knowledge on technological conditions) on Contractual alliances strategy.
7. Results showed that knowledge on partners is the most influential on Contractual alliances strategy compared to the other dimensions.
8. Results demonstrated adequate idea of the model partially to explain the impact of international business knowledge on the collaborative strategies.

Keywords


International Business Knowledge, Collaborative Strategies, Pharmaceutical Firms

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