Impact of Digital Entrepreneurship on Organizational Performance from the View of Managers of Jordanian Companies Working in the Pharmaceutical Industries within the Perspective of Social Network Theory

Belal Hashem Al-Nsour, Ibrahim Hashem Khliefat

Abstract


This study aims to examine the impact of digital entrepreneurship on organizational performance in Jordanian companies working in pharmaceutical industry within the perspective of social network theory. To achieve the objectives of this study, the researchers designed a questionnaire to collect preliminary data from the research sample. The study population consisted of all employees in the Jordanian pharmaceutical companies (twelve companies) and the sample of the study was limited to managers and heads of departments working in these companies. 150 questionnaire forms were distributed, 12 were excluded because of missing data. The study revealed that there is a statistically significant impact relationship for the application of digital entrepreneurship (digital knowledge management, digital business environment management, access to finance and electronic leadership skills) on organizational performance measured by balanced scorecard (financial indicators, customers, internal processes, learning and growth) in industrial companies operating in the pharmaceutical industry. The results also indicated that digital knowledge management and digital business environment management had the most significant impacts on organizational performance, whereas no impact was found for obtaining financial finance and e-leadership skills. The study concluded with a set of recommendations, most notably: industrial companies should take priority of digital entrepreneurship because of its positive impact on the performance of the company and the satisfaction of stakeholders. Also, departments of industrial companies should be enabled to strengthen the centers of research and development capacity, as well as to obtain adequate financial funding because of their effective roles in improving the competitiveness of companies and customer satisfaction. Furthermore, the managements of industrial companies should raise the awareness of their customers, employees and partners of the importance of utilizing electronic interaction tools related with the skills of electronic leadership to identify their growing needs and maintain them within the perspective of social network theory.

Keywords


Digital entrepreneurship, Organizational performance, Social network theory.

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