Influence of Perceived Risk Dimensions on Consumers’ Attitudes towards Buying Electric Vehicles (EVs) in Jordan

Malek Mohammad Almajali

Abstract


The current study aims at investigating the effect of perceived risk dimensions on consumers’ attitude toward buying EVs in Jordan. The study methodology is based on quantitative approach to collect the primary data. The questionnaire of this study was adapted and developed from previous studies. Two hundred (200) buyers were targeted in the car market in Jordan called “ALHARAJ”. After receiving the responses, one hundred and ninety-four (194) questionnaire forms were analyzed. SPSS, v.18 program was used to conduct some tests, such as those of outliers, normality, reliability, validity and multicollinearity. AMOS, v.12 was used to test the study hypotheses. The findings of this study showed that one hypothesis related to physical risks was unsupported and had negative and insignificant impact on consumers’ attitude toward buying EVs in Jordan. Further, this study indicated that four hypotheses related to financial risk, functional risk, social risk and time risk were supported and accepted and had negative and significant effects on consumers’ attitude toward buying EVs in Jordan. Finally, some recommendations for practitioners and academics were presented to enrich this field with some empirical studies.

Keywords


Perceived risk dimensions, Consumers’ attitudes, Electric vehicles, Jordan

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