Farm Producers’ Attitudes to Rural Environmental Issues in the Jordan Valley:Implications to Agricultural Extension

Zeyad S. Alghlielat, Ahmed Shukri Al-Rimawi


This study aimed at analyzing environmental awareness and evaluating farm producers, and their sources of information. Data were collected from a multi-stage sample of 120 farmers using Likert scale. Cronbach coefficients (0.62-0.90) for all scales indicated their internal consistency. Parametric and non-parametric tests were used to analyze the data, depending on the normality of the distribution. Less than one third of the respondents were found to have high level of environmental awareness. Higher rates were associated with younger age, shorter experience, higher education, land ownership, and diversified farming. Jordan T.V., radio, and other farmers were rated highly as the most used and useful sources of information. The private agents and newspapers were rated highly as sources of information, but not as useful sources. Communication methods compatible with clients' needs and characteristics as well as the environmental dimension have to be considered in extension programming. Cooperation with research and NGOs to disseminate technically, and environmentally sound, and viable technologies is imminent.


Attitudes, environmental awareness, environment-friendly practices, sources of information, communication methods, economically feasible technologies

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