Adopting Balanced Scorecard to Evaluate Saudi Banking Sector Services under the Governance of Strategic Performance Case of Saudi Commercial Banks

Alaa Malo Ain

Abstract


The present study aimed mainly to evaluate and develop the balance scorecard approach adopted by Saudi commercial banks for the sake of improving the strategic performance of Saudi banking sector. To achieve this objective, the study relied on 59 questionnaires (sample of the Study) which had been collected from various managers of different Saudi Commercial Banks. The study adopted a bunch of appropriate statistical methods to achieve the study objectives i.e Mean, Frequency Tables, Chi-Square Test, etc. The study has a vital importance because it provides objective indicators which will contribute to improve the performance of Saudi Banking Sector as it is one of the most important sectors in achieving economic and social development. The study reached several important results including: there is a growing need to use the model of balanced scorecard in evaluation of Saudi Commercial Banks in the light of strategic performance governance; moreover, the study concluded that the necessary components to make success of implementation of balanced scorecard model are provided in Saudi Commercial Banks. Also, the study concluded that Saudi Commercial Banks commit to implement the balanced scorecard model with all of its four basic dimensions (Financial - Customers - Internal Processes - Learning and Innovation). Finally, the study concluded that adding “dimension of community partnership” to those four dimensions will contribute in improving the quality performance measurement of Commercial Banks accurately as it will provide new indicators which will reflect the relation of Saudi Commercial Banks with the community in the frame of its social responsibility.

Keywords


Balanced Scorecard, Governance of Strategic Performance, Saudi Banking Sector.

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