The Influencing Factors on Jordanian Viewer’s Decision in Preferring the Arabian Satellite TV Channels (A Case Study about Amman and Irbid)

Mohammad I. Obeidat, Ahmad S. Abulhaija

Abstract


This study aims at determining The Influencing Factors on Jordanian viewer in preferring the Arabian Satellite TV Channels, and to determine the relative importance for each factor .and the study also aims at knowing the points of strength and weakness in the performance of Arabian satellite channels.
The population of this study includes all Jordanian viewers who watch the Arabian Satellite TV Channels, and due to the substantial size of study population, a convenience sample has been chosen in research process.
The most important findings of the study can be summarized as the following:
- The study proves that satisfying the needs of watchers; consider the main Influencing Factor on Jordanian viewers in preferring the Arabian Satellite TV Channels.
- The study confirmed the influence of trust on Jordanian viewers in preferring the Arabian Satellite TV Channels.
- The influence of promotion techniques on Jordanian viewers in preferring the Arabian Satellite TV Channels.
- The influence of demographic factors (age, occupation’s nature, marital status) on Jordanian viewers in Preferring the Arabian Satellite TV Channels, in exception of education level, monthly income, and gender factors.
The study concluded with the following recommendations:
- Marketers and people of concern have to form the positive perceived images about Arabian Satellite TV Channels.
- The Arabian Satellite TV Channels must respect and take care of the Islamic and ethical values, in the society.
- The importance of work by The Arabian Satellite TV Channels must work continuously to improve the performance and the quality of their programmes, because of tough competition in satellites world from Arabian and foreign channels, and it must follow the local and international actions and the changeable environments, and not to quit it or reduce the importance of showing it.

Keywords


Jordanian Viewer’s, Arabian Satellite TV.

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