The Role of Communication Satisfaction in Enhancing the Effect of Knowledge Creation on Organizational Performance

Mahmoud Mohammad Migdadi, "Mohammad Khair" Saleem Abu Zaid


This study concerns enablers of knowledge management. It focuses on how organizational communication satisfaction together with knowledge processes- in particular the knowledge creation process in the SECI model of Nonaka and Takeuchi (1995)- influence creativity in organizations and affect organizational performance. Specifically, we had three aims: (a) to determine the levels of communication satisfaction and knowledge modes, (b) to study the effect of communication satisfaction on knowledge modes, and (c) to determine the role of knowledge modes in enhancing organizational performance through organization creativity. The researchers invited 47 Jordanian industrial shareholders corporations which are located in Amman listed as participants in Amman Stock Exchange to participate in the survey, however, the simple random sample encompassed twenty five, were investigated by self administering the Communication Satisfaction Questionnaire through mailing the questionnaire to their middle level managers. A total of 250 questionnaires were mailed to the participants. The returned questionnaires were 137. The data are analysed using descriptive statistics, simple and multiple regressions. The results showed that communication was perceived to have an impact on knowledge creation. Moreover, the results showed that knowledge creation affect organizational performance through the intermediary variable (organizational creativity).


Knowledge Management, Communication Satisfaction, Organizational Creativity, Organizational Performance.

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