Factors Affecting Compulsive Buying by Jordanian Housewives: (A Case Study)

Ahmad Obeidat, Hani H. Al-Dmour

Abstract


This study aims to determine the extent to which compulsive buying exists among Jordanian housewives in addition to identifying the factors affecting compulsive buying and determining the relative importance of each factor in explaining the variance in compulsive buying.
A questionnaire was designed to collect primary data necessary for the purposes of the study, and (950) questionnaires were distributed to housewives in Amman, and from the (630) questionnaire returned only (603) questionnaires were useable in the study (approximately 64% of the distributed questionnaires).
The study also used secondary sources of data (previous literature and research done on the topic) to develop the theoretical framework, hypotheses, and some of the scales used in the questionnaire.
As for the results, the study found that (44.6%) of the sample practice compulsive buying behaviors, another finding is that compulsive buying is a result of a number of factors including cultural, family, social, marketing, and psychological factors. The study also found that cultural factors are the most important factor in explaining the variance in compulsive buying.
The study provided a number of recommendations for marketers, the government, consumer protection associations, and housewives, also suggestions for future research were offered.

Keywords


Compulsive Buyimg House Wives, Commercials

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